Travel with truck?

I know some of us prefer to travel with public transportation and some of us love to use their own car. AS for me, I prefer to ride my own bike because the thrill is more. But I am quiet surprise when I heard some people that travel with their own truck!

I am not sure why but I believe it's related with truck accessories. Yup, the truck that I saw is similar like Optimus Prime... full of accessories. Sometimes, it remind me of the Sylvester Stallone movie's named Over The Top.

Do you remember that movie?