Paypal Checkout: New Safer, Faster Online Shopping.

This is a new express check out system from Yahoo. Main reason of this is to give another more utilities to their users like what Google's did (Google Checkout).

Actually, this is the result from the "discussion" between Yahoo, Ebay and Paypal. And I glad to hear this because now I can shopping online just with my Paypal money. As it stated in Paypal-Promo site, you will know that this is worth advertiser and merchant.

Here is how it works:
When a user goes to Yahoo! Search to find an item or service, the results page may include Yahoo! Sponsored Search results matched to the user’s query. If the merchant has joined the Yahoo! PayPal Checkout program, a blue shopping cart icon will appear next to the merchant’s name in the Sponsored Search results. By clicking on the ad, users will have direct access to a safe, secure purchasing process that does not require any additional credit card information and can be completed in just a few mouse clicks.

What do you think?